Named in the answer.
When a homeowner nearby asks who to call, the AI names you, and says why.
AI visibility for roofing contractors
When a homeowner asks AI who to call about their roof, be the name it gives.
A leak after a storm, a tired tile roof, a re-roof quote. Homeowners now ask ChatGPT and Gemini who to call, and it names one or two roofers, as fact. We find out whether that’s you, do the work that makes it you, and turn the attention into booked quotes.
Measured across
AI Overview
01The stakes
Homeowners have stopped searching. They’ve started asking.
Someone with water coming through the ceiling doesn’t want to compare ten websites. They want one roofer who’ll turn up. AI gives them one, and the roofer it leaves out never gets the call.
One answer, not ten roofers.
The engine names a business, not a page. Every other roofer in your area is silent.
It compounds.
The roofer AI trusts this quarter is the one it recommends next quarter.
It’s invisible to you.
The job that went to another roofer never shows up in your reports.
02The problem
You’ve got the reviews and the Google listing. So why doesn’t AI mention you?
Ranking for “roofer near me” isn’t the same as being the answer. If the model doesn’t know your business well enough to name it with confidence, it names someone else.
It’s an uncomfortable position: paying for visibility and not knowing whether you’re visible where it now counts.
Dimension
Traditional SEO
AI visibility
Aims for
A slot on a page of ten
The single cited answer
Built on
Keywords and links
Entity clarity, corroboration, trust
Wins
The click
Before a click exists
Measured in
Positions
Mentions, citations, booked calls
A good roofer shouldn’t disappear because a machine hasn’t been told they exist. That’s fixable, and it’s what we do.
03Specimen
One question. One answer. One roofer in it.
Measured
0
queries tracked
0
engines watched
0d
refresh interval
Outcome
0%
of queries cite them
0×
more booked jobs
Go Digital client results. Named references on request.
04What you get
What changes when AI knows your name
Homeowners who arrive already sold.
They’ve been told you’re the roofer to call. The quote is a confirmation, not a price fight.
Quotes that book themselves.
An AI assistant on your site answers common questions, takes the job details and photos, and books the inspection. Including at nine at night, while you’re off the tools.
Reporting you can read.
Mentions, citations and booked calls. Not a spreadsheet of positions.
05Who you’ll work with
We’ve spent twenty years getting businesses found. Then the rules changed.
We know what it’s like to pay for marketing and not be sure what it’s doing. So we do the work before we meet: your business goes through the engines before the call, and you see exactly what came back. Nick has done search for twenty years, back to the early web. Terry has spent more than twenty years in media and communications. Between us we’ve watched every shift in how people find a business. This is the biggest one.
Terry Johnston
Media & communications, 20+ years
Nick Dudley-Jones
Search, 20 years
- 7 engines tracked
- 3 documented results
- Audit done before every call
- Plain English, always
Client results from Go Digital, the search agency Nick runs and the team behind Mossy Digital’s search work.
“We changed agencies to Go Digital after launching in Thailand. They’ve helped establish us as one of the top-ranked recruiters and 4× our enquiries.”
Dmitry Gusev
Managing Director, ANCOR Thailand
“We have worked with Nick and the team since 2019. No other agency comes close to doing what they do.”
Aurum Dipshan
General Manager, Holiday Inn Bangkok Silom
“Over the past year working with Nick and Ben, our school has had an 83% rise in organic search.”
Marcus Sherwood
Principal, POWIIS
06The planFound to booked
The Found-to-Booked Method
Four steps. Getting found is the first half. We’re judged on booked jobs.
Step 01
Audit
Where you appear and where you vanish, engine by engine, on the questions homeowners ask before choosing a roofer.
Step 02
Plan
A short, ordered list of fixes, ranked by what each is worth rather than by what is quickest to invoice.
Step 03
Get found
Entity work, structure, sources and corroboration, so a model is comfortable stating your name as fact.
Step 04
Convert
Pages, offers and an AI assistant that answers, qualifies and books, so enquiries land in your diary instead of with the next roofer.
What we ask of you
About an hour at the start, and a yes or no on each fix. We handle the rest.
Our commitment
Whatever you decide after the audit, the findings are yours to keep.
07EvidenceGo Digital client results
What it looks like when AI starts recommending you
Professional services
1st
named recommendation
Absent from every answer in their category at the start. Twelve weeks later, named first by ChatGPT and Perplexity on their core buying question.
Home services
3.2×
more booked jobs
Citations plus a rebuilt booking flow. Same ad spend, better conversations, because the buyer arrives having been told to call them.
B2B software
68%
of tracked queries cite them
We targeted the comparison questions buyers ask before shortlisting. They now appear in an answer a competitor used to own outright.
Client results from Go Digital, the search agency Nick runs and the team behind Mossy Digital’s search work. Named references on request.
08Two versions of next year
Version A
If nothing changes
AI keeps naming the same roofer down the road. Each answer makes the next one more likely. Your ads work a little less, and your reports keep saying everything is fine.
Version B
If AI knows your name
Homeowners call having already chosen you. The diary fills without more ad spend. You know, engine by engine, where you stand.
The difference is a few months of the right work. The audit shows you which.
09Free guide
Not ready for a call? Start with the guide.
14 AI Visibility Strategies Every Business Needs. The playbook we work from in every audit, in plain English.
Free guideMossy Digital
14
AI Visibility Strategies Every Business Needs
The playbook, in plain English
10Free / 30 minutes
See what AI says about your business.
Thirty minutes on Zoom. Before we speak, we ask ChatGPT, Gemini, Perplexity and the rest the questions homeowners actually ask. Then we walk you through what came back, live.
Show-up bonus
Attend on time and you also get a live AI Visibility Scorecard: you beside two other roofers in your area, with the top three gaps flagged.
Limited slots each week. Terry and Nick run every call personally. Worst case, you leave knowing exactly where you stand.
Engine coverage7 engines
38%
Named in your placeTop 5
18141164
Ranked fixesBy upside
3.2×
What you leave with
01
Where you appear and where you vanish, engine by engine.
02
The competitors named in your place, and what they have that you lack.
03
The two or three fixes with the most upside, ranked.
11FAQ
Questions
Isn’t it early to worry about AI search?
Around a third of searches now go through an AI assistant, and the share rises every month. Early isn’t the risk. Late is: the businesses cited now are the ones the models keep recommending.
Is the audit really free?
Yes. Thirty minutes, no obligation, and the findings are yours whether or not we work together. There’s no hard pitch at the end. If you’re already the named answer, we’ll tell you. Rather look first on your own? Run the free AI visibility checker.
We already pay for SEO. Does this replace it?
No. It sits on top. Traditional SEO climbs a page of ten links; generative engines write an answer and cite a handful of sources. Different mechanics, and your existing foundations help. If those foundations need work, that’s what our SEO agency in Vancouver does.
What does it cost?
Every business is different, so we set pricing after your free audit, once we’ve looked at your site and your market. Plans are month to month with no lock-in, and the audit is yours to keep either way.
How long until we see a difference?
Some fixes show within weeks. Consistent, durable citation across engines usually takes two to three months of steady work.
What do I need for the call?
Your website address, and one or two phrases a customer might type into ChatGPT to find a business like yours.
What if I need to reschedule?
The confirmation email has a link. It takes about twenty seconds.