Named in the answer.
When someone nearby asks who to see about a separation, the AI names your firm, and says why.
AI visibility for Australian family law firms
When someone asks AI which family lawyer to call, be the name it gives.
People facing a separation often ask ChatGPT or Gemini before they ring anyone. It names one or two firms, in a sentence, as fact. We find out whether that firm is yours, do the work that makes it yours, and turn the attention into booked consultations.
Measured across
AI Overview
01The stakes
Separating couples have stopped searching. They’ve started asking.
Someone up at 11pm thinking about property or parenting arrangements doesn’t want ten links. They want one name they can trust. AI gives them one, and the firm it leaves out never knows the enquiry existed.
One answer, not ten firms.
The engine names a firm, not a page. Every other practice in your area is silent.
It compounds.
The firm AI trusts this quarter is the one it recommends next quarter.
It’s invisible to you.
The client who was told to call another firm never shows up in your reports.
02The problem
Your firm ranks on Google. So why doesn’t AI mention you?
Ranking for “family lawyer near me” isn’t the same as being the answer. If the model doesn’t know your firm well enough to name it with confidence, it names another one.
It’s an uncomfortable position: paying for visibility and not knowing whether you’re visible where it now counts.
Dimension
Traditional SEO
AI visibility
Aims for
A slot on a page of ten
The single cited answer
Built on
Keywords and links
Entity clarity, corroboration, trust
Wins
The click
Before a click exists
Measured in
Positions
Mentions, citations, booked calls
A good family law practice shouldn’t disappear because a machine hasn’t been told it exists. That’s fixable, and it’s what we do.
03Specimen
One question. One answer. One firm in it.
Measured
0
queries tracked
0
engines watched
0d
refresh interval
Outcome
0%
of queries cite them
0×
more booked jobs
Go Digital client results. Named references on request.
04What you get
What changes when AI knows your firm’s name
Clients who arrive already decided.
They’ve been told you’re the firm to call. The first consultation is a confirmation, not a sales pitch.
Enquiries that book themselves.
An AI assistant on your site answers common questions, takes the enquiry details and books the first consultation, without giving legal advice. Including at nine at night.
Reporting you can read.
Mentions, citations and booked calls. Not a spreadsheet of positions.
05Who you’ll work with
We’ve spent twenty years getting businesses found. Then the rules changed.
We know what it’s like to pay for marketing and not be sure what it’s doing. So we do the work before we meet: your business goes through the engines before the call, and you see exactly what came back. Nick has done search for twenty years, back to the early web. Terry has spent more than twenty years in media and communications. Between us we’ve watched every shift in how people find a business. This is the biggest one.
We don’t give legal advice. We make sure the people who need yours can find you.
Terry Johnston
Media & communications, 20+ years
Nick Dudley-Jones
Search, 20 years
- 7 engines tracked
- 3 documented results
- Audit done before every call
- Plain English, always
Client results from Go Digital, the search agency Nick runs and the team behind Mossy Digital’s search work.
“We changed agencies to Go Digital after launching in Thailand. They’ve helped establish us as one of the top-ranked recruiters and 4× our enquiries.”
Dmitry Gusev
Managing Director, ANCOR Thailand
“We have worked with Nick and the team since 2019. No other agency comes close to doing what they do.”
Aurum Dipshan
General Manager, Holiday Inn Bangkok Silom
“Over the past year working with Nick and Ben, our school has had an 83% rise in organic search.”
Marcus Sherwood
Principal, POWIIS
06The planFound to booked
The Found-to-Booked Method
Four steps. Getting found is the first half. We’re judged on booked consultations.
Step 01
Audit
Where your firm appears and where it vanishes, engine by engine, on the questions people ask before choosing a family lawyer.
Step 02
Plan
A short, ordered list of fixes, ranked by what each is worth rather than by what is quickest to invoice.
Step 03
Get found
Entity work, structure, sources and corroboration, so a model is comfortable stating your name as fact.
Step 04
Convert
Pages, offers and an AI assistant that answers, qualifies and books, so enquiries land in your consultation diary instead of going to the next firm.
What we ask of you
About an hour at the start, and a yes or no on each fix. We handle the rest.
Our commitment
Whatever you decide after the audit, the findings are yours to keep.
07EvidenceGo Digital client results
What it looks like when AI starts recommending you
Professional services
1st
named recommendation
Absent from every answer in their category at the start. Twelve weeks later, named first by ChatGPT and Perplexity on their core buying question.
Home services
3.2×
more booked jobs
Citations plus a rebuilt booking flow. Same ad spend, better conversations, because the buyer arrives having been told to call them.
B2B software
68%
of tracked queries cite them
We targeted the comparison questions buyers ask before shortlisting. They now appear in an answer a competitor used to own outright.
Client results from Go Digital, the search agency Nick runs and the team behind Mossy Digital’s search work. Named references on request.
08Two versions of next year
Version A
If nothing changes
AI keeps naming the same two or three firms. Each answer makes the next one more likely. Your ads work a little less, and your reports keep saying everything is fine.
Version B
If AI knows your firm’s name
Clients arrive having already chosen you. Consultations fill without more ad spend. You know, engine by engine, where your firm stands.
The difference is a few months of the right work. The audit shows you which.
09Free guide
Not ready for a call? Start with the guide.
14 AI Visibility Strategies Every Business Needs. The playbook we work from in every audit, in plain English.
Free guideMossy Digital
14
AI Visibility Strategies Every Business Needs
The playbook, in plain English
10Free / 30 minutes
See what AI says about your firm.
Thirty minutes on Zoom. Before we speak, we ask ChatGPT, Gemini, Perplexity and the rest the questions separating clients actually ask. Then we walk you through what came back, live.
Show-up bonus
Attend on time and you also get a live AI Visibility Scorecard: your firm beside two other family law firms in your area, with the top three gaps flagged.
Limited slots each week. Terry and Nick run every call personally. Worst case, you leave knowing exactly where you stand.
Engine coverage7 engines
38%
Named in your placeTop 5
18141164
Ranked fixesBy upside
3.2×
What you leave with
01
Where you appear and where you vanish, engine by engine.
02
The competitors named in your place, and what they have that you lack.
03
The two or three fixes with the most upside, ranked.
11FAQ
Questions
Isn’t it early to worry about AI search?
Around a third of searches now go through an AI assistant, and the share rises every month. Early isn’t the risk. Late is: the businesses cited now are the ones the models keep recommending.
Is the audit really free?
Yes. Thirty minutes, no obligation, and the findings are yours whether or not we work together. There’s no hard pitch at the end. If you’re already the named answer, we’ll tell you. Rather look first on your own? Run the free AI visibility checker.
We already pay for SEO. Does this replace it?
No. It sits on top. Traditional SEO climbs a page of ten links; generative engines write an answer and cite a handful of sources. Different mechanics, and your existing foundations help. If those foundations need work, that’s what our SEO agency in Vancouver does.
What does it cost?
Every business is different, so we set pricing after your free audit, once we’ve looked at your site and your market. Plans are month to month with no lock-in, and the audit is yours to keep either way.
How long until we see a difference?
Some fixes show within weeks. Consistent, durable citation across engines usually takes two to three months of steady work.
What do I need for the call?
Your website address, and one or two phrases a customer might type into ChatGPT to find a business like yours.
What if I need to reschedule?
The confirmation email has a link. It takes about twenty seconds.