Need an SEO Agency? You’ve come to the right place

For twenty years, SEO had one job: get your website higher up in Google Search.

That job still exists and still pays. But a second system now sits on top of it, and it behaves nothing like the first. When someone asks an AI assistant for a recommendation, there is no page of ten blue links to compete on. There is one answer, containing two or three names.

The two systems share some inputs and diverge sharply on others:

Here is the part most business owners find uncomfortable: performing well in one does not guarantee the other. Research across local businesses in 2026 found only around 45% overlap between those winning in traditional local search and those being recommended by AI assistants.

Which means a business can be ranking in the top three, taking calls, doing fine, and be completely absent from the conversation that is quietly replacing the search box.

We build for both. That is the entire reason this agency exists.

The AI half of the work is set out in full on our AI optimization page.

E-E-A-T is the foundation everything else sits on

Google’s quality standards are built around four qualities: Experience, Expertise, Authoritativeness and Trustworthiness. Together they are known as E-E-A-T, and they are the closest thing search has to a constitution.

Strictly, E-E-A-T is not an algorithm. It is the standard Google’s own quality raters are trained to apply, which then shapes how the ranking systems are tuned. That distinction matters, because it tells you something useful: you cannot game E-E-A-T with a checklist. You demonstrate it, or you do not.

Trustworthiness is the load-bearing one. Google has been explicit that it matters most of the four, and the AI models have quietly made it matter more still. A model deciding whether to recommend your business is doing something very close to an E-E-A-T assessment, assembled from whatever the open web says about you.

Which is why we treat E-E-A-T as infrastructure rather than a content tactic. Below are the five pillars we use to get your business both ranking and recommended.

Every engagement runs through the same five workstreams. They are sequenced deliberately: each one depends on the one before it, and skipping ahead is the single most common reason SEO programs stall.

Keyword Research and Competitor Analysis

Always first. Nothing else starts until this is done.

Everything downstream is a bet placed on this research being right. Get the target set wrong and you will spend twelve months building beautifully optimized pages for terms nobody searches or terms you cannot realistically win.

What it covers:

• Full keyword universe mapped by intent: informational, commercial, transactional
• Competitor gap analysis, both the competitors you named and the ones actually ranking
• Difficulty and opportunity scoring against your current authority, not a generic benchmark
• Prompt research alongside keyword research, because the questions people ask AI assistants are phrased nothing like the ones they type into Google
• A prioritized target list mapped to real URLs, which becomes the site architecture

Technical SEO and Audit Implementation

Fixing what stops search engines, and AI crawlers, from reading you properly.

• Crawlability, indexation and rendering: including whether your site works at all for crawlers that do not execute JavaScript
• Core Web Vitals: LCP, INP and CLS, measured on throttled mobile, not desktop fibre
• Site architecture, internal linking and URL structure
• Structured data and schema, built for both rich results and AI parsing
• AI crawler access, including the CDN and firewall rules that silently block them on most sites

The unglamorous truth about technical SEO: it rarely wins rankings on its own, but it reliably caps how far everything else can go. When the platform itself is the cap, our Vancouver web design team rebuilds it.

Content Strategy

Content built on the research, structured so Google ranks it and AI models can quote it.

• Topic clusters and hub-and-spoke architecture
• Briefs written for writers, with intent, entities, questions and structure specified
• Answer-first formatting, because AI retrieval works at passage level rather than page level
• Author entities and bylines, which is E-E-A-T made concrete
• Refresh cadence, because content decays and most agencies never revisit it

Digital PR, Backlink Outreach and Community Seeding

Earning the mentions, links and third-party consensus that both Google and the AI models read as authority.

• Digital PR campaigns built around original data and genuine stories
• Targeted outreach to publications that carry real editorial weight
• Placement on the listicles and directories that AI models demonstrably cite
• Community seeding on Reddit, LinkedIn, YouTube and forums, done as genuine participation rather than astroturfing
• Unlinked brand mention monitoring and conversion

This pillar has become disproportionately important. Models do not invent their shortlists, they read someone else’s. Getting onto those source pages is now one of the highest-leverage activities in search.

Reporting, Analytics and Measurement

If it is not measured honestly, it is not a strategy, it is an opinion.

• GA4 configured properly, including AI referral traffic
• Search Console analysis, including reading the impressions-up, clicks-down pattern that signals AI Overview presence
• Rank tracking across classic SERPs, the map pack, and AI answer share of voice
• Revenue attribution, not just traffic
• One dashboard covering Google, Maps and AI, which is the reporting most Vancouver SEO agencies still cannot produce

The five pillars stay constant. What changes is the weighting, the target set and the definition of success.

Most SEO agencies run the same playbook regardless. A local trades business and a multi-country SaaS platform need genuinely different programs, and pretending otherwise is how retainers get wasted.

Our senior account managers bring decades of hands-on digital experience and strategy.

Nick Dudley-Jones

Nick has worked in SEO for over 20 years, across 3 continents, and managed campaigns for SME’s to blue chip companies. As Head of SEO and AI Optimization, he oversees all campaigns and designs the strategy and roadmap to get you where you want to be

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Chatchasa Chaloei-aht (Poupae)

Poupae has worked in SEO for over 12 years and ranked hundreds of websites. She oversees all organic search, outreach and content marketing and stops at nothing to get results.

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Janice Manguiob

Janice has worked in Digital for 13 years and brings seamless coordination, management and innovation to our teams and all SEO campaigns.

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The tools we work with

Tools do not do SEO. People do. But the right stack means decisions get made on data rather than instinct, and it means you can see exactly what we see.

Every client gets access to their own dashboards. No black boxes, no screenshots pasted into a PDF once a month.

SEO is a compounding asset, not a switch. Anyone promising results in thirty days is either redefining “results” or about to do something you will regret.

That timeline assumes a site without major penalties or a history of poor SEO work. We will tell you in month one if yours is different, rather than in month eight.