Named in the answer.
When someone in your area asks who to call, the AI assistant says you, and says why.
AI visibility for owner-run practices and trades ·
When your next customer asks AI who to call, be the name it gives.
ChatGPT, Gemini and Perplexity don’t hand over ten links. They name one business, in a sentence, as fact. We find out whether that business is you, do the work that makes it you, and turn the attention into booked calls.
Measured across
AI Overview
01The stakes
Most of your market has stopped searching. It started asking.
An AI assistant doesn’t return a page for someone to weigh up. It returns one business, phrased as fact. There is no second place in a generated answer; the runner-up isn’t mentioned. And none of it shows in your analytics, because the buyer who was told to call someone else never arrives to be counted.
One answer, not ten links.
The engine picks a business, not a page. The rest of the category is silent.
It compounds.
Whoever the model trusts this quarter is who it reaches for next.
It’s invisible to you.
The enquiry that went elsewhere leaves no trace in your reports.
02The problem
You did the SEO. So why doesn’t AI mention you?
It isn’t that the work was wasted. The ground moved. Ranking first is not the same as being the answer: a page can sit at position one all year and never appear in a generated response, because the model was never asked to pick a page. It was asked to pick a business. If it doesn’t know yours well enough to say the name with confidence, it says someone else’s.
It’s an uncomfortable position: paying for visibility and not knowing whether you’re visible where it now counts.
Dimension
Traditional SEO
AI visibility
Aims for
A slot on a page of ten
The single cited answer
Built on
Keywords and links
Entity clarity, corroboration, trust
Wins
The click
Before a click exists
Measured in
Positions
Mentions, citations, booked calls
A good practice shouldn’t disappear because a machine hasn’t been told it exists. That is fixable, and it’s what we do.
03Specimen
One query. One answer. One name in it.
Measured
0
queries tracked
0
engines watched
0d
refresh interval
Outcome
0%
of queries cite them
0×
more booked jobs
Figures from client engagements. Named references on request.
04What you get
What changes when the engines know your name
Buyers who arrive already sold.
They’ve been told you’re the one. The call is a confirmation, not a pitch.
Enquiries that book themselves.
An AI assistant on your site answers questions in your voice, qualifies the enquiry, and books straight into your diary. Including at nine at night.
Reporting you can read.
Mentions, citations and booked calls. Not a spreadsheet of positions.
05Who you’ll work with
We’ve spent twenty years getting businesses found. Then the rules changed.
We know what it’s like to pay for marketing and not be sure what it’s doing. So we do the work before we meet: your business goes through the engines before the call, and you see exactly what came back. Nick has done search for twenty years, back to the early web. Terry has spent more than twenty years in media and communications. Between us we’ve watched every shift in how people find a business. This is the biggest one.
Terry Johnston
Media & communications, 20+ years
Nick Dudley-Jones
Search, 20 years
- 7 engines tracked
- 3 documented results
- Audit done before every call
- Plain English, always
Client results from Go Digital, the search agency Nick runs and the team behind Mossy Digital’s search work.
“We changed agencies to Go Digital after launching in Thailand. They’ve helped establish us as one of the top-ranked recruiters and 4× our enquiries.”
Dmitry Gusev
Managing Director, ANCOR Thailand
“We have worked with Nick and the team since 2019. No other agency comes close to doing what they do.”
Aurum Dipshan
General Manager, Holiday Inn Bangkok Silom
“Over the past year working with Nick and Ben, our school has had an 83% rise in organic search.”
Marcus Sherwood
Principal, POWIIS
06The planFound to booked
The Found-to-Booked Method
Four steps. Getting found is the first half. We’re judged on the second.
Step 01
Audit
Where you appear and where you vanish, engine by engine, on the questions buyers ask before they choose.
Step 02
Plan
A short, ordered list of fixes, ranked by what each is worth rather than by what is quickest to invoice.
Step 03
Get found
Entity work, structure, sources and corroboration, so a model is comfortable stating your name as fact.
Step 04
Convert
Pages, offers and an AI assistant that answers, qualifies and books, so earned attention lands in your diary instead of bouncing.
What we ask of you
About an hour at the start, and a yes or no on each fix. We handle the rest.
Our commitment
Whatever you decide after the audit, the findings are yours to keep.
07EvidenceNames on request
What it looks like when AI starts recommending you
Professional services
1st
named recommendation
Absent from every answer in their category at the start. Twelve weeks later, named first by ChatGPT and Perplexity on their core buying question.
Home services
3.2×
more booked jobs
Citations plus a rebuilt booking flow. Same ad spend, better conversations, because the buyer arrives having been told to call them.
B2B software
68%
of tracked queries cite them
We targeted the comparison questions buyers ask before shortlisting. They now appear in an answer a competitor used to own outright.
Figures from client engagements. Named references on request.
08Two versions of next year
Version A
If nothing changes
The engines keep naming the same competitor. Each answer makes the next one more likely. Your ads keep working a little less, and your reports keep saying everything is fine.
Version B
If the engines know your name
Enquiries arrive already sold. The diary fills without more ad spend. You know, engine by engine, where you stand, and the number that matters is booked calls.
The difference is a few months of the right work. The audit shows you which.
09Free guide
Not ready for a call? Start with the guide.
14 AI Visibility Strategies Every Business Needs. The playbook we work from in every audit, in plain English.
Free guideMossy Digital
14
AI Visibility Strategies Every Business Needs
The playbook, in plain English
10Free / 30 minutes
See what the engines say about you.
Thirty minutes on Zoom. Before we speak, we run your business through ChatGPT, Gemini, Perplexity and the rest, on the questions your buyers actually ask. Then we walk you through what came back, live.
Show-up bonus
Attend on time and you also get a live AI Visibility Scorecard: your business beside two competitors, across the engines, with the top three gaps flagged.
Limited slots each week. Terry and Nick run every call personally. Worst case, you leave knowing exactly where you stand.
Engine coverage7 engines
38%
Named in your placeTop 5
18141164
Ranked fixesBy upside
3.2×
What you leave with
01
Where you appear and where you vanish, engine by engine.
02
The competitors named in your place, and what they have that you lack.
03
The two or three fixes with the most upside, ranked.
11FAQ
Questions
Isn’t it early to worry about AI search?
Around a third of searches now go through an AI assistant, and the share rises every month. Early isn’t the risk. Late is: the businesses cited now are the ones the models keep recommending.
Is the audit really free?
Yes. Thirty minutes, no obligation, and the findings are yours whether or not we work together. There’s no hard pitch at the end. If you’re already the named answer, we’ll tell you. Rather look first on your own? Run the free AI visibility checker.
We already pay for SEO. Does this replace it?
No. It sits on top. Traditional SEO climbs a page of ten links; generative engines write an answer and cite a handful of sources. Different mechanics, and your existing foundations help. If those foundations need work, that’s what our SEO agency in Vancouver does.
What does it cost?
AI visibility work is scoped to the size of your practice and how contested your market is, and runs from US$1,500 to US$4,500 a month. The AI assistant that answers and books enquiries starts from US$500 a month. You’ll have a number before the audit call ends, and you’ll know what it’s meant to return.
How long until we see a difference?
Some fixes show within weeks. Consistent, durable citation across engines usually takes two to three months of steady work.
What do I need for the call?
Your website address, and one or two phrases a customer might type into ChatGPT to find a business like yours.
What if I need to reschedule?
The confirmation email has a link. It takes about twenty seconds.