Knowledge Base
Plain-English guides to how AI search and SEO actually works. No invented ranking factors, no acronym soup, no nonsense.
Search changed faster in the last two years than in the previous twenty, and most of what has been written about it is either recycled or made up.
We publish what the evidence supports. Where the research is solid, we cite it. Where nobody actually knows, including us, we say so rather than inventing a number. That second part matters more than it sounds: no AI company publishes ranking factors, so anyone handing you a definitive list has assembled it from guesswork.
These guides are what we would tell a client in a meeting. Updated quarterly, because this field does not sit still. If you’d rather see your own numbers first, the free AI visibility check takes about a minute.
AI crawlers: the complete list
Every AI crawler explained: GPTBot, ClaudeBot, PerplexityBot, Bingbot, Google-Extended and the rest. What each one does, and how to check you are not blocking them by accident. Roughly half the sites we audit are.
Read the guideStructured data and schema for AI
Which schema types AI models actually parse, which ones they ignore, and how to mark up your pages so they can be read properly.
Read the guideHow to measure AI visibility
Build a prompt set, run it across the models, and report numbers that hold up. The full methodology, including why a handful of manual checks is noise rather than data.
Read the guideWant to know where you actually stand?
Reading about it is useful. Seeing your own numbers is better.
Our AI Visibility checker runs your prompts across six AI platforms and tells you who gets named instead of you.